Baird — sell-side record
Baird made 88 rating actions across 42 covered names in the last 12 months, 60% of them Buy-type and 6% Sell-type. Of its 127 price targets that resolved, 53 (42%) were reached while they stood, 71 were replaced by Baird before their deadline and 3 fell short at it. 14 of its 26 Buy- and Sell-type ratings that ran a full horizon agreed with how the stock did against its sector.
50 covered names with a call from Baird in the last two years, checked through 2026-10-29. Rebuilt every morning.
What its Holds say: Baird's 28 Hold-type ratings in the last 12 months carried a median price target +5% from the price on the day; 25% sat below the price. Of its Holds that ran a full horizon, 2 of 10 stayed within 5 points of the sector ETF.
By name
| Ticker | Rating actions, 12 mo | Targets reached | Replaced early | Short | Resolved | Ratings vs sector |
|---|---|---|---|---|---|---|
| ZS | 5 | 2 (25%) | 6 | 0 | 8 | 0 of 1 |
| BSX | 4 | 0 (0%) | 7 | 0 | 7 | 0 of 1 |
| FTNT | 1 | 1 (14%) | 6 | 0 | 7 | — |
| TSLA | 2 | 1 (17%) | 5 | 0 | 6 | 0 of 1 |
| WMT | 2 | 3 (50%) | 3 | 0 | 6 | 1 of 1 |
| NXT | 3 | 4 (80%) | 1 | 0 | 5 | 1 of 1 |
| UNH | 3 | 0 (0%) | 5 | 0 | 5 | — |
| MDT | 4 | 1 (25%) | 3 | 0 | 4 | — |
| ISRG | 3 | 1 (25%) | 3 | 0 | 4 | 0 of 1 |
| NVDA | 3 | 0 (0%) | 4 | 0 | 4 | 1 of 1 |
| TER | 3 | 4 (100%) | 0 | 0 | 4 | 1 of 1 |
| V | 3 | 1 (25%) | 3 | 0 | 4 | 1 of 1 |
| GEV | 2 | 2 (50%) | 2 | 0 | 4 | — |
| HD | 2 | 0 (0%) | 4 | 0 | 4 | 0 of 1 |
| AMZN | 0 | 3 (75%) | 1 | 0 | 4 | 1 of 1 |
| CRWD | 6 | 1 (33%) | 2 | 0 | 3 | — |
| TFC | 4 | 1 (33%) | 2 | 0 | 3 | — |
| KEY | 3 | 2 (67%) | 1 | 0 | 3 | — |
| ORCL | 2 | 1 (33%) | 2 | 0 | 3 | 0 of 1 |
| ROK | 2 | 3 (100%) | 0 | 0 | 3 | 1 of 1 |
| AMD | 1 | 2 (67%) | 1 | 0 | 3 | 1 of 1 |
| COST | 1 | 2 (67%) | 1 | 0 | 3 | 0 of 1 |
| BAC | 2 | 1 (50%) | 1 | 0 | 2 | — |
| JPM | 2 | 0 (0%) | 1 | 1 | 2 | — |
| MA | 2 | 0 (0%) | 2 | 0 | 2 | 0 of 1 |
| MSFT | 2 | 1 (50%) | 1 | 0 | 2 | — |
| PANW | 2 | 1 (50%) | 0 | 1 | 2 | 0 of 1 |
| FITB | 1 | 2 (100%) | 0 | 0 | 2 | 1 of 1 |
| FSLR | 1 | 1 (50%) | 1 | 0 | 2 | 1 of 1 |
| INTC | 1 | 2 (100%) | 0 | 0 | 2 | — |
| GOOGL | 0 | 2 (100%) | 0 | 0 | 2 | 1 of 1 |
| REGN | 0 | 0 (0%) | 2 | 0 | 2 | — |
| WFC | 3 | 1 (100%) | 0 | 0 | 1 | — |
| ABT | 2 | 0 (0%) | 1 | 0 | 1 | — |
| AAPL | 1 | 1 (100%) | 0 | 0 | 1 | 0 of 1 |
| META | 1 | 1 (100%) | 0 | 0 | 1 | — |
| SHOP | 1 | 1 (100%) | 0 | 0 | 1 | 1 of 1 |
| SYM | 1 | 1 (100%) | 0 | 0 | 1 | — |
| AVGO | 0 | 1 (100%) | 0 | 0 | 1 | 1 of 1 |
| NET | 0 | 1 (100%) | 0 | 0 | 1 | — |
| RKLB | 0 | 1 (100%) | 0 | 0 | 1 | 0 of 1 |
| SYK | 0 | 0 (0%) | 0 | 1 | 1 | 1 of 1 |
| AMGN | 1 | — | — | — | 0 | — |
| BA | 1 | — | — | — | 0 | — |
| NFLX | 1 | — | — | — | 0 | 0 of 1 |
| PLTR | 1 | — | — | — | 0 | — |
| PNC | 1 | — | — | — | 0 | — |
| USB | 1 | — | — | — | 0 | — |
| VRTX | 1 | — | — | — | 0 | — |
| GILD | 0 | — | — | — | 0 | — |
Per-name counts are small; no percentage on one name is a measure of skill.
Latest calls
| Date | Ticker | Rating | Action | Price at call | Target | Target status | Move in the 30 days before |
|---|---|---|---|---|---|---|---|
| 2026-10-29 | BSX | Outperform | maintained | $42.65 | $51 | running to 2027-10-29 | -2.8% |
| 2026-10-28 | BA | Outperform | maintained | $167.14 | $230 | running to 2027-10-28 | -9.4% |
| 2026-10-22 | ABT | Outperform | maintained | $102.51 | $123 | running to 2027-10-22 | -1.1% |
| 2026-10-21 | ISRG | Outperform | maintained | $428.12 | $550 | running to 2027-10-21 | +6.6% |
| 2026-10-15 | BAC | Neutral → Outperform | upgrade | $51.70 | $62 | running to 2027-10-15 | -13.1% |
| 2026-10-14 | JPM | Neutral | maintained | $335.28 | $312 | running to 2027-10-14 | -4.2% |
| 2026-10-14 | UNH | Neutral | maintained | $395.62 | $427 | running to 2027-10-14 | +3.1% |
| 2026-10-14 | SHOP | Outperform | maintained | $172.50 | $190 | running to 2027-10-14 | +28.8% |
| 2026-10-12 | V | Outperform | maintained | $389.27 | $430 | running to 2027-10-12 | +5.1% |
| 2026-10-09 | MA | Outperform | maintained | $589.14 | $710 | running to 2027-10-09 | +3.8% |
Other firms: Barclays · Wells Fargo · Morgan Stanley · UBS · Citigroup · RBC Capital · JPMorgan · Truist Securities · TD Cowen · Cantor Fitzgerald · Evercore ISI Group · Piper Sandler. All firms.
How calls are checked
Every call is checked on the firm's own terms. A price target is followed until its own deadline (12 months unless the firm publishes a different horizon) and ends as reached (the stock closed at or beyond it while it stood), replaced (the same firm set a new target first) or short at deadline. A rating is compared with the stock's sector SPDR ETF on total return over the rating's life, because most big-firm ratings are relative: Overweight means "beat its peers", not "go up". Hold-type ratings are tracked, not graded. A firm is numbered only with 30+ resolved targets, and a letter prints only for a firm's whole record where an exact test separates it from a coin flip. None of this is a verdict on anyone's skill, and one day is never a grade. The full method →
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