Scorecard › COST
COST analyst scorecard · Costco
68 rating actions on COST in the last 12 months. Of 93 price targets that resolved, 19 were reached while they stood, 65 were replaced by the same firm first, and 9 fell short at their deadline. Ratings: 71% Buy-type, 26% Hold-type, 3% Sell-type. Consensus target $1068, 7% above the last close.
Checked through 2026-10-29 · last close $995.28 (2026-10-29). Rebuilt every morning.
Targets reached while they stood
20.4% 19 of 93
Replaced before the deadline
69.9%
Short at the deadline
9.7%
Ratings vs XLP
1 of 15
Buy / Hold / Sell, 12 mo
71 / 26 / 3%
Consensus target
$1068 +7.3%
What the Holds say: 18 Hold-type ratings on COST in the last 12 months carried a median target +4% from the price on the day; 17% sat below it.
The 3 upgrades on COST came after an average -2.6% move in the 30 days before them.
Firm by firm
| Firm | Latest rating | Date | Latest target | Targets reached | Replaced early | Resolved | Ratings vs sector |
|---|---|---|---|---|---|---|---|
| JPMorgan | Overweight | 2026-09-25 | $1015 | 2 | 7 | 9 | 0 of 1 |
| BTIG | Buy | 2026-09-23 | $1125 | 0 | 2 | 2 | 0 of 1 |
| Telsey Advisory Group | Outperform | 2026-04-09 | $1135 | 0 | 30 | 34 | 1 of 1 |
| Mizuho | Outperform | 2026-09-25 | $1065 | 1 | 1 | 2 | — |
| Bernstein | Outperform | 2026-09-25 | $1143 | 0 | 3 | 3 | 0 of 1 |
| Freedom Broker | Buy | 2026-09-25 | $1010 | 1 | 1 | 2 | — |
| Deutsche Bank | Buy | 2026-09-28 | $1079 | 0 | 0 | 1 | 0 of 1 |
| Argus Research | Buy | 2026-09-28 | $1230 | 0 | 1 | 1 | 0 of 1 |
| Raymond James | Outperform | 2026-09-25 | $1050 | 1 | 0 | 1 | — |
| BMO Capital | Outperform | 2026-03-06 | $1315 | 0 | 1 | 2 | 0 of 1 |
| Evercore ISI Group | Outperform | 2026-02-10 | $1050 | 1 | 3 | 4 | 0 of 1 |
| Northcoast Research | Buy | 2025-12-24 | $1100 | — | — | 0 | — |
| Goldman Sachs | Buy | 2025-12-12 | $1171 | — | — | 0 | — |
| Baird | Outperform | 2025-12-12 | $1000 | 2 | 1 | 3 | 0 of 1 |
| DA Davidson | Neutral | 2026-09-25 | $1040 | 2 | 3 | 5 | — |
| Bank of America | Buy | 2026-09-16 | $1095 | 0 | 1 | 1 | — |
| Oppenheimer | Outperform | 2026-09-16 | $1160 | 1 | 3 | 4 | 0 of 1 |
| Wells Fargo | Equal-Weight | 2026-09-25 | $950 | 1 | 0 | 1 | — |
| Truist Securities | Hold | 2026-09-25 | $955 | 1 | 2 | 3 | — |
| RBC Capital | Sector Perform | 2026-10-09 | $1000 | 2 | 0 | 2 | — |
| Roth Capital | Sell | 2026-09-25 | $781 | 0 | 1 | 1 | — |
| CICC | Outperform | 2026-10-21 | $1050 | — | — | 0 | — |
| Tigress Financial | Buy | 2026-10-15 | $1250 | — | — | 0 | — |
| TD Cowen | Buy | 2026-06-03 | $1175 | 0 | 0 | 1 | 0 of 1 |
| UBS | Buy | 2026-05-20 | $1275 | — | — | 0 | — |
Counts for one firm on one stock are small and move together; they are a record, not a grade. Neither the firms nor COST carry a letter here. Why →
Every call, last 12 months
| Date | Firm | Rating | Action | Price at call | Target | Target status | Move in the 30 days before |
|---|---|---|---|---|---|---|---|
| 2026-10-21 | CICC | Outperform | initiated | $998.31 | $1050 | running to 2027-10-21 | +11.1% |
| 2026-10-15 | Tigress Financial | Buy | maintained | $978.01 | $1250 | running to 2027-10-15 | +8.5% |
| 2026-10-09 | RBC Capital | Sector Perform | reiterated | $946.92 | $1000 | reached 2026-10-22 | +4.9% |
| 2026-09-28 | Deutsche Bank | Buy | maintained | $922.92 | $1079 | running to 2027-09-28 | -2.4% |
| 2026-09-28 | Argus Research | Buy | reiterated | $922.92 | $1230 | running to 2027-09-28 | -2.4% |
| 2026-09-25 | Freedom Broker | Buy | maintained | $922.77 | $1010 | reached 2026-10-22 | -3.5% |
| 2026-09-25 | Raymond James | Outperform | maintained | $922.77 | $1050 | running to 2027-09-25 | -3.5% |
| 2026-09-25 | Roth Capital | Sell | reiterated | $922.77 | $781 | running to 2027-09-25 | -3.5% |
| 2026-09-25 | JPMorgan | Overweight | maintained | $922.77 | $1015 | reached 2026-10-22 | -3.5% |
| 2026-09-25 | Truist Securities | Hold | maintained | $922.77 | $955 | within 5% of price when set | -3.5% |
| 2026-09-25 | DA Davidson | Neutral | maintained | $922.77 | $1040 | running to 2027-09-25 | -3.5% |
| 2026-09-25 | RBC Capital | Sector Perform | reiterated | $922.77 | $1000 | reached 2026-10-22 | -3.5% |
| 2026-09-25 | Wells Fargo | Equal-Weight | maintained | $922.77 | $950 | within 5% of price when set | -3.5% |
| 2026-09-25 | Mizuho | Outperform | maintained | $922.77 | $1065 | running to 2027-09-25 | -3.5% |
| 2026-09-25 | Bernstein | Outperform | maintained | $922.77 | $1143 | running to 2027-09-25 | -3.5% |
| 2026-09-23 | BTIG | Buy | reiterated | $904.70 | $1125 | running to 2027-09-23 | -6.9% |
| 2026-09-16 | Oppenheimer | Outperform | reiterated | $893.74 | $1160 | running to 2027-09-16 | -6.3% |
| 2026-09-16 | Bank of America | Buy | maintained | $893.74 | $1095 | running to 2027-09-16 | -6.3% |
| 2026-09-08 | Freedom Broker | Hold → Buy | upgrade | $910.18 | $1030 | replaced 2026-09-25, new $1010 | -4.0% |
| 2026-09-04 | Bernstein | Outperform | maintained | $915.74 | $1144 | replaced 2026-09-25, new $1143 | -2.8% |
| 2026-09-03 | DA Davidson | Neutral | maintained | $925.41 | $1000 | replaced 2026-09-25, new $1040 | -2.4% |
| 2026-09-03 | BTIG | Buy | reiterated | $925.41 | $1125 | running to 2027-09-03 | -2.4% |
| 2026-07-09 | JPMorgan | Overweight | maintained | $912.97 | $1100 | replaced 2026-09-25, new $1015 | -5.7% |
| 2026-06-04 | DA Davidson | Neutral | maintained | $972.35 | $1000 | within 5% of price when set | -4.3% |
| 2026-06-03 | TD Cowen | Buy | reiterated | $961.83 | $1175 | running to 2027-06-03 | -5.0% |
| 2026-06-01 | DA Davidson | Neutral | maintained | $946.11 | $1000 | replaced 2026-09-25, new $1040 | -6.5% |
| 2026-05-29 | DA Davidson | Neutral | maintained | $956.32 | $1000 | within 5% of price when set | -4.2% |
| 2026-05-29 | Bank of America | Buy | maintained | $956.32 | $1200 | replaced 2026-09-16, new $1095 | -4.2% |
| 2026-05-29 | Truist Securities | Hold | maintained | $956.32 | $1011 | replaced 2026-09-25, new $955 | -4.2% |
| 2026-05-29 | BTIG | Buy | reiterated | $956.32 | $1125 | running to 2027-05-29 | -4.2% |
| 2026-05-20 | UBS | Buy | maintained | $1074.01 | $1275 | running to 2027-05-20 | +7.6% |
| 2026-05-19 | Oppenheimer | Outperform | maintained | $1094.32 | $1160 | running to 2027-05-19 | +9.4% |
| 2026-04-10 | DA Davidson | Neutral | maintained | $998.47 | $1000 | within 5% of price when set | +0.6% |
| 2026-04-09 | Telsey Advisory Group | Outperform | maintained | $1032.03 | $1135 | running to 2027-04-09 | +3.5% |
| 2026-04-09 | Wells Fargo | Equal-Weight | maintained | $1032.03 | $1000 | within 5% of price when set | +3.5% |
| 2026-03-31 | Telsey Advisory Group | Outperform | maintained | $996.43 | $1125 | replaced 2026-04-09, new $1135 | -1.4% |
| 2026-03-06 | JPMorgan | Overweight | maintained | $998.10 | $1060 | reached 2026-05-18 | +2.0% |
| 2026-03-06 | BMO Capital | Outperform | maintained | $998.10 | $1315 | running to 2027-03-06 | +2.0% |
| 2026-03-06 | Telsey Advisory Group | Outperform | maintained | $998.10 | $1125 | replaced 2026-04-09, new $1135 | +2.0% |
| 2026-03-06 | DA Davidson | Neutral | maintained | $998.10 | $1000 | within 5% of price when set | +2.0% |
| 2026-03-06 | Truist Securities | Hold | maintained | $998.10 | $977 | within 5% of price when set | +2.0% |
| 2026-03-06 | BTIG | Buy | maintained | $998.10 | $1125 | running to 2027-03-06 | +2.0% |
| 2026-03-05 | BTIG | Buy | reiterated | $982.57 | $1115 | replaced 2026-03-06, new $1125 | +0.5% |
| 2026-02-10 | Evercore ISI Group | Outperform | maintained | $971.23 | $1050 | reached 2026-05-18 | +5.0% |
| 2026-02-09 | JPMorgan | Overweight | maintained | $997.59 | $1050 | replaced 2026-03-06, new $1060 | +7.9% |
| 2026-02-05 | DA Davidson | Neutral | maintained | $989.29 | $1000 | within 5% of price when set | +11.3% |
| 2026-02-05 | Wells Fargo | Equal-Weight | maintained | $989.29 | $950 | within 5% of price when set | +11.3% |
| 2026-02-05 | Telsey Advisory Group | Outperform | maintained | $989.29 | $1100 | replaced 2026-03-06, new $1125 | +11.3% |
| 2026-02-03 | Mizuho | Outperform | maintained | $977.92 | $1065 | reached 2026-05-18 | +14.4% |
| 2026-02-02 | Telsey Advisory Group | Outperform | maintained | $968.36 | $1100 | replaced 2026-03-06, new $1125 | +13.3% |
| 2026-01-08 | Telsey Advisory Group | Outperform | maintained | $915.31 | $1100 | replaced 2026-03-06, new $1125 | +3.0% |
| 2026-01-05 | Mizuho | Neutral → Outperform | upgrade | $875.74 | $1000 | replaced 2026-02-03, new $1065 | -2.1% |
| 2026-01-02 | Telsey Advisory Group | Outperform | maintained | $854.50 | $1100 | replaced 2026-03-06, new $1125 | -7.3% |
| 2025-12-24 | Northcoast Research | Neutral → Buy | upgrade | $871.86 | $1100 | running to 2026-12-24 | -1.6% |
| 2025-12-19 | Wells Fargo | Equal-Weight | maintained | $855.62 | $900 | reached 2026-01-08 | -3.9% |
| 2025-12-15 | Roth Capital | Neutral → Sell | downgrade | $860.56 | $769 | replaced 2026-09-25, new $781 | -6.8% |
| 2025-12-12 | JPMorgan | Overweight | maintained | $884.47 | $1027 | replaced 2026-02-09, new $1050 | -3.2% |
| 2025-12-12 | Goldman Sachs | Buy | maintained | $884.47 | $1171 | running to 2026-12-12 | -3.2% |
| 2025-12-12 | Baird | Outperform | maintained | $884.47 | $1000 | reached 2026-02-06 | -3.2% |
| 2025-12-12 | Bernstein | Outperform | maintained | $884.47 | $1146 | replaced 2026-09-04, new $1144 | -3.2% |
| 2025-12-12 | Telsey Advisory Group | Outperform | maintained | $884.47 | $1100 | replaced 2026-03-06, new $1125 | -3.2% |
| 2025-12-04 | DA Davidson | Neutral | maintained | $895.86 | $1000 | reached 2026-02-06 | -4.8% |
| 2025-12-04 | Telsey Advisory Group | Outperform | maintained | $895.86 | $1100 | replaced 2026-03-06, new $1125 | -4.8% |
| 2025-12-01 | Telsey Advisory Group | Outperform | maintained | $911.96 | $1100 | replaced 2026-03-06, new $1125 | +0.1% |
| 2025-11-06 | JPMorgan | Overweight | maintained | $923.58 | $1025 | replaced 2025-12-12, new $1027 | — |
| 2025-11-06 | Telsey Advisory Group | Outperform | maintained | $923.58 | $1100 | replaced 2026-03-06, new $1125 | — |
| 2025-11-04 | Telsey Advisory Group | Outperform | maintained | $940.74 | $1100 | replaced 2026-03-06, new $1125 | — |
| 2025-11-03 | Oppenheimer | Outperform | maintained | $928.04 | $1050 | reached 2026-05-18 | — |
Interactive version with the price chart and target overlay: Scorecard tab on the dashboard. All covered names: index.
How calls are checked
Every call is checked on the firm's own terms. A price target is followed until its own deadline (12 months unless the firm publishes a different horizon) and ends as reached (the stock closed at or beyond it while it stood), replaced (the same firm set a new target first) or short at deadline. A rating is compared with the stock's sector SPDR ETF on total return over the rating's life, because most big-firm ratings are relative: Overweight means "beat its peers", not "go up". Hold-type ratings are tracked, not graded. A firm is numbered only with 30+ resolved targets, and a letter prints only for a firm's whole record where an exact test separates it from a coin flip. None of this is a verdict on anyone's skill, and one day is never a grade. The full method →
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