DA Davidson — sell-side record
DA Davidson made 118 rating actions across 25 covered names in the last 12 months, 68% of them Buy-type and 0% Sell-type. Of its 124 price targets that resolved, 45 (36%) were reached while they stood, 79 were replaced by DA Davidson before their deadline and 0 fell short at it. 5 of its 11 Buy- and Sell-type ratings that ran a full horizon agreed with how the stock did against its sector.
25 covered names with a call from DA Davidson in the last two years, checked through 2026-10-29. Rebuilt every morning.
What its Holds say: DA Davidson's 38 Hold-type ratings in the last 12 months carried a median price target +2% from the price on the day; 40% sat below the price. Of its Holds that ran a full horizon, 1 of 5 stayed within 5 points of the sector ETF.
By name
| Ticker | Rating actions, 12 mo | Targets reached | Replaced early | Short | Resolved | Ratings vs sector |
|---|---|---|---|---|---|---|
| NVDA | 8 | 2 (18%) | 9 | 0 | 11 | 0 of 1 |
| PLTR | 8 | 2 (20%) | 8 | 0 | 10 | — |
| HD | 9 | 0 (0%) | 9 | 0 | 9 | 0 of 1 |
| KEY | 5 | 1 (14%) | 6 | 0 | 7 | 1 of 1 |
| MSFT | 5 | 1 (14%) | 6 | 0 | 7 | 0 of 1 |
| UBER | 5 | 2 (29%) | 5 | 0 | 7 | 0 of 1 |
| USB | 4 | 0 (0%) | 7 | 0 | 7 | 1 of 1 |
| ORCL | 6 | 4 (67%) | 2 | 0 | 6 | — |
| AAPL | 5 | 3 (50%) | 3 | 0 | 6 | — |
| GOOGL | 5 | 4 (67%) | 2 | 0 | 6 | — |
| PANW | 5 | 4 (67%) | 2 | 0 | 6 | 1 of 1 |
| SYM | 4 | 3 (50%) | 3 | 0 | 6 | — |
| AMZN | 3 | 2 (33%) | 4 | 0 | 6 | — |
| FITB | 3 | 3 (50%) | 3 | 0 | 6 | 1 of 1 |
| COST | 9 | 2 (40%) | 3 | 0 | 5 | — |
| WMT | 6 | 1 (20%) | 4 | 0 | 5 | 1 of 1 |
| SHOP | 3 | 2 (50%) | 2 | 0 | 4 | 0 of 1 |
| AMD | 4 | 3 (100%) | 0 | 0 | 3 | — |
| CRWD | 6 | 2 (100%) | 0 | 0 | 2 | 0 of 1 |
| TSM | 4 | 2 (100%) | 0 | 0 | 2 | — |
| INTC | 2 | 1 (100%) | 0 | 0 | 1 | — |
| META | 2 | 1 (100%) | 0 | 0 | 1 | — |
| ROK | 2 | 0 (0%) | 1 | 0 | 1 | — |
| AVGO | 4 | — | — | — | 0 | — |
| ZS | 1 | — | — | — | 0 | — |
Per-name counts are small; no percentage on one name is a measure of skill.
Latest calls
| Date | Ticker | Rating | Action | Price at call | Target | Target status | Move in the 30 days before |
|---|---|---|---|---|---|---|---|
| 2026-10-29 | MSFT | Buy | maintained | $528.80 | $650 | running to 2027-10-29 | +3.9% |
| 2026-10-29 | GOOGL | Neutral | maintained | $282.94 | $300 | running to 2027-10-29 | -17.0% |
| 2026-10-27 | AVGO | Neutral → Buy | upgrade | $342.33 | $400 | running to 2027-10-27 | -3.0% |
| 2026-10-22 | META | Buy | maintained | $648.85 | $800 | running to 2027-10-22 | -11.9% |
| 2026-10-21 | ZS | Neutral | initiated | $231.33 | $215 | running to 2027-10-21 | +11.7% |
| 2026-10-21 | KEY | Buy | maintained | $21.03 | $27 | running to 2027-10-21 | +0.8% |
| 2026-10-16 | TSM | Buy | maintained | $412.61 | $500 | running to 2027-10-16 | -1.2% |
| 2026-10-16 | USB | Buy | maintained | $58.73 | $73 | running to 2027-10-16 | -1.7% |
| 2026-09-25 | COST | Neutral | maintained | $922.77 | $1040 | running to 2027-09-25 | -3.5% |
| 2026-09-11 | PLTR | Buy | maintained | $167.23 | $250 | running to 2027-09-11 | -2.2% |
Other firms: Barclays · Wells Fargo · Morgan Stanley · UBS · Citigroup · RBC Capital · JPMorgan · Truist Securities · TD Cowen · Cantor Fitzgerald · Evercore ISI Group · Piper Sandler. All firms.
How calls are checked
Every call is checked on the firm's own terms. A price target is followed until its own deadline (12 months unless the firm publishes a different horizon) and ends as reached (the stock closed at or beyond it while it stood), replaced (the same firm set a new target first) or short at deadline. A rating is compared with the stock's sector SPDR ETF on total return over the rating's life, because most big-firm ratings are relative: Overweight means "beat its peers", not "go up". Hold-type ratings are tracked, not graded. A firm is numbered only with 30+ resolved targets, and a letter prints only for a firm's whole record where an exact test separates it from a coin flip. None of this is a verdict on anyone's skill, and one day is never a grade. The full method →
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