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DA Davidson — sell-side track record

DA Davidson made 109 rating changes across 22 covered names in the last 12 months. 44% of its 73 scored calls were right at 30 days; the names it called averaged +6.2% in the 90 days after a call, and had already run +1.9% in the 30 days before it.

Across 22 covered names, last 12 months, graded through 2026-09-14. Rebuilt every morning.

Grade
D
Accuracy at 30d
43.8% 32/73
Rating changes
109
Price targets hit (90d)
28.4% of 74
Avg move, 30d after
-0.7%
Avg move, 90d after
+6.2%
Avg run before a call
+1.9%
Best call
CRWD Buy · 2026-03-04 · +88.6% at 90d
Worst call
CRWD Buy · 2025-11-25 · -31.6% at 90d

Names covered

AAPLAMDAMZNAVGOCOSTCRWDFITBGOOGLHDINTCKEYMSFTNVDAORCLPLTRROKSHOPSYMTSMUBERUSBWMT

By name

TickerCallsScoredRightAccuracy
HD98675.0%
NVDA98225.0%
PLTR87342.9%
CRWD75240.0%
KEY55240.0%
UBER55360.0%
FITB44125.0%
MSFT44250.0%
USB44250.0%
AMD432
ORCL631
SHOP331
SYM431
TSM332
WMT631
AMZN320
AAPL510
COST910
GOOGL411
AVGO300
INTC200
ROK200

Latest calls

DateTickerChangeActionGraded asPrice at callRun before+30d+90dHit
2026-09-11 PLTR Buy → Buy maintained Bullish $167.23 -2.2% pending
2026-09-11 ORCL Buy → Buy maintained Bullish $150.28 -2.0% pending
2026-09-10 WMT Buy → Buy maintained Bullish $105.73 -6.7% pending
2026-09-04 AVGO Neutral → Neutral maintained True hold · target -2% $357.90 -14.4% not graded
2026-09-03 COST Neutral → Neutral maintained True hold · target +8% $925.41 -2.4% not graded
2026-09-02 AAPL Neutral → Neutral maintained Leans bearish · Neutral, target -16% $324.96 +7.1% pending
2026-09-02 CRWD Buy → Buy maintained Bullish $203.42 +0.4% pending
2026-08-27 NVDA Buy → Buy maintained Bullish $227.98 +15.7% pending
2026-08-27 CRWD Buy → Buy maintained Bullish $227.96 +25.4% pending
2026-08-21 ROK Neutral → Neutral maintained Leans bullish · Neutral, target +12% $437.08 -4.6% pending

Other firms: Barclays · Wells Fargo · Morgan Stanley · Citigroup · UBS · JPMorgan · RBC Capital · Truist Securities · TD Cowen · Evercore ISI Group · Cantor Fitzgerald · Bank of America. Full leaderboard.

How the grading works

Every sell-side rating change from the last 365 days is priced the day it lands and checked again 30, 60 and 90 days later. A call is a hit when the stock moved in the called direction at 30 days. Buy- and Sell-side ratings call their own direction. A Hold is read, not waved through: a downgrade to Hold is graded as a bearish call and an upgrade to Hold as a bullish one, and a maintained Hold whose price target sits 10%+ above the price leans bullish (10%+ below, leans bearish) and is graded that way. A Hold with a target close to the price is a true Hold and is not graded at all. Every call with a price target also gets a target check 90 days later: hit (reached it or within 5%), close (covered at least half the distance) or missed. A firm's accuracy on a single name prints only after 4 scored calls, and a firm gets its own page only after 10 scored calls across every covered name — below that a percentage is noise. "Run before the call" is the stock's move over the 30 calendar days before the rating landed. Data: Yahoo Finance rating history and daily closes, rebuilt each morning. Nothing on this page is advice.

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