Scorecard › AMZN
AMZN analyst scorecard · Amazon
151 rating changes on AMZN in the last 12 months. 42% of bullish calls were right at 30 days. Street grade D on 149 scored calls. Consensus target $328, 29% above the last close.
Graded through 2026-09-14 · last close $254.35 (2026-09-14). Rebuilt every morning.
Street grade
D 40.9%
Rating changes, 12 mo
151
Bullish calls right at 30d
41.5% of 147
Bearish calls right at 30d
—
Consensus target
$328 +29.0%
Firms covering
60
Price targets hit (90d)
6.6% of 121
Holds on AMZN, read: 2 cut to or raised to Hold (graded as the change) · 0 Holds whose target leaned 10%+ one way (graded that way) · 1 true Holds, not graded.
Firm by firm
| Firm | Calls | Scored | Right | Accuracy | Grade | Avg 30d | Avg 90d | Latest | Date | Target |
|---|---|---|---|---|---|---|---|---|---|---|
| BMO Capital | 4 | 4 | 4 | 100.0% | A | +5.9% | +6.7% | Outperform | 2026-07-28 | $360 |
| Mizuho | 5 | 5 | 3 | 60.0% | B | +1.1% | -2.6% | Outperform | 2026-07-31 | $330 |
| Wells Fargo | 13 | 12 | 6 | 50.0% | C | +1.3% | +5.3% | Overweight | 2026-09-03 | $338 |
| Citizens | 8 | 8 | 4 | 50.0% | C | +0.2% | +5.5% | Market Outperform | 2026-07-31 | $315 |
| Rosenblatt | 8 | 8 | 4 | 50.0% | C | -0.9% | -0.8% | Buy | 2026-07-31 | $345 |
| UBS | 6 | 6 | 3 | 50.0% | C | -0.0% | +3.2% | Buy | 2026-07-31 | $318 |
| Needham | 4 | 4 | 2 | 50.0% | C | +2.9% | +9.6% | Buy | 2026-07-31 | $300 |
| Oppenheimer | 4 | 4 | 2 | 50.0% | C | -3.2% | +3.4% | Outperform | 2026-04-24 | $275 |
| TD Cowen | 9 | 9 | 4 | 44.4% | D | +1.2% | -1.0% | Buy | 2026-07-31 | $350 |
| Cantor Fitzgerald | 7 | 7 | 3 | 42.9% | D | +1.0% | +2.4% | Overweight | 2026-07-31 | $320 |
| Wedbush | 7 | 7 | 3 | 42.9% | D | -1.8% | +6.0% | Outperform | 2026-07-31 | $310 |
| Citigroup | 5 | 5 | 2 | 40.0% | D | +3.3% | +6.0% | Buy | 2026-07-31 | $350 |
| Stifel | 5 | 5 | 2 | 40.0% | D | -1.7% | +0.2% | Buy | 2026-05-01 | $319 |
| Telsey Advisory Group | 6 | 6 | 2 | 33.3% | F | -3.3% | +5.9% | Outperform | 2026-07-31 | $335 |
| Truist Securities | 6 | 6 | 2 | 33.3% | F | -3.0% | +0.8% | Buy | 2026-07-31 | $350 |
| KeyBanc | 6 | 6 | 2 | 33.3% | F | -2.0% | -2.0% | Overweight | 2026-07-31 | $350 |
| RBC Capital | 4 | 4 | 1 | 25.0% | F | -2.1% | +4.5% | Outperform | 2026-07-31 | $330 |
| Piper Sandler | 4 | 4 | 1 | 25.0% | F | -2.1% | +4.5% | Overweight | 2026-07-31 | $320 |
| Benchmark | 4 | 4 | 1 | 25.0% | F | -2.2% | -3.2% | Buy | 2026-07-31 | $400 |
| JPMorgan | 4 | 4 | 1 | 25.0% | F | +3.7% | -1.6% | Overweight | 2026-07-31 | $365 |
| Bank of America | 4 | 4 | 1 | 25.0% | F | -3.8% | -0.9% | Buy | 2026-04-20 | $298 |
| Tigress Financial | 1 | 1 | 1 | — | — | +24.7% | +10.6% | Buy | 2026-03-25 | $315 |
| Argus Research | 1 | 1 | 1 | — | — | +1.5% | +28.9% | Buy | 2026-02-06 | $325 |
| Goldman Sachs | 1 | 1 | 1 | — | — | +15.7% | +3.2% | Buy | 2025-10-03 | $275 |
| Guggenheim | 3 | 3 | 2 | — | — | +2.3% | +2.3% | Buy | 2026-04-30 | $320 |
| Morgan Stanley | 2 | 2 | 1 | — | — | +0.0% | +7.2% | Overweight | 2026-04-30 | $330 |
| Scotiabank | 2 | 2 | 1 | — | — | +0.0% | +7.2% | Sector Outperform | 2026-04-30 | $325 |
| Evercore ISI Group | 3 | 3 | 1 | — | — | -1.4% | +4.5% | Outperform | 2026-04-30 | $315 |
| Bernstein | 3 | 3 | 0 | — | — | -3.3% | -7.8% | Outperform | 2026-07-31 | $320 |
| DA Davidson | 3 | 2 | 0 | — | — | -2.4% | +14.0% | Neutral | 2026-07-31 | $250 |
| Barclays | 3 | 3 | 0 | — | — | -3.3% | -7.8% | Overweight | 2026-07-31 | $365 |
| Canaccord Genuity | 2 | 2 | 0 | — | — | -2.8% | -7.8% | Buy | 2026-04-30 | $330 |
| Susquehanna | 1 | 1 | 0 | — | — | -1.4% | -14.5% | Positive | 2026-04-30 | $325 |
| Roth Capital | 1 | 1 | 0 | — | — | -11.7% | +9.5% | Buy | 2026-01-26 | $295 |
| Jefferies | 1 | 1 | 0 | — | — | -0.0% | -8.7% | Buy | 2026-01-05 | $300 |
| Rothschild & Co | 1 | 1 | 0 | — | — | +1.9% | -9.6% | Neutral | 2025-11-18 | $250 |
Dimmed rows have fewer than 4 scored calls on AMZN — too few to grade.
Every call, last 12 months
| Date | Firm | Change | Action | Graded as | Price at call | Run before | +30d | +60d | +90d | Target · 90d check | Hit |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-09-03 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $258.90 | -6.7% | — | — | — | $338 | pending |
| 2026-07-31 | UBS | Buy → Buy | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $318 | ✗ |
| 2026-07-31 | Telsey Advisory Group | Outperform → Outperform | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $335 | ✗ |
| 2026-07-31 | Bernstein | Outperform → Outperform | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $320 | ✗ |
| 2026-07-31 | Citigroup | Buy → Buy | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $350 | ✗ |
| 2026-07-31 | RBC Capital | Outperform → Outperform | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $330 | ✗ |
| 2026-07-31 | Mizuho | Outperform → Outperform | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $330 | ✗ |
| 2026-07-31 | TD Cowen | Buy → Buy | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $350 | ✗ |
| 2026-07-31 | DA Davidson | Neutral → Neutral | maintained | True hold · target -7% | $271.58 | +12.4% | -4.3% | — | — | $250 | not graded |
| 2026-07-31 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $328 | ✗ |
| 2026-07-31 | Cantor Fitzgerald | Overweight → Overweight | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $320 | ✗ |
| 2026-07-31 | Piper Sandler | Overweight → Overweight | reiterated | Bullish | $271.58 | +12.4% | -4.3% | — | — | $320 | ✗ |
| 2026-07-31 | Benchmark | Buy → Buy | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $400 | ✗ |
| 2026-07-31 | Wedbush | Outperform → Outperform | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $310 | ✗ |
| 2026-07-31 | Truist Securities | Buy → Buy | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $350 | ✗ |
| 2026-07-31 | Citizens | Market Outperform → Market Outperform | reiterated | Bullish | $271.58 | +12.4% | -4.3% | — | — | $315 | ✗ |
| 2026-07-31 | Needham | Buy → Buy | reiterated | Bullish | $271.58 | +12.4% | -4.3% | — | — | $300 | ✗ |
| 2026-07-31 | KeyBanc | Overweight → Overweight | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $350 | ✗ |
| 2026-07-31 | Rosenblatt | Buy → Buy | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $345 | ✗ |
| 2026-07-31 | Barclays | Overweight → Overweight | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $365 | ✗ |
| 2026-07-31 | JPMorgan | Overweight → Overweight | maintained | Bullish | $271.58 | +12.4% | -4.3% | — | — | $365 | ✗ |
| 2026-07-28 | UBS | Buy → Buy | maintained | Bullish | $230.86 | -0.8% | +11.0% | — | — | $305 | ✓ |
| 2026-07-28 | BMO Capital | Outperform → Outperform | maintained | Bullish | $230.86 | -0.8% | +11.0% | — | — | $360 | ✓ |
| 2026-07-28 | Mizuho | Outperform → Outperform | maintained | Bullish | $230.86 | -0.8% | +11.0% | — | — | $320 | ✓ |
| 2026-07-23 | Wedbush | Outperform → Outperform | reiterated | Bullish | $233.66 | -0.2% | +12.2% | — | — | $293 | ✓ |
| 2026-07-21 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $247.55 | +1.3% | +5.1% | — | — | $322 | ✓ |
| 2026-07-16 | KeyBanc | Overweight → Overweight | maintained | Bullish | $249.89 | +1.6% | +4.6% | +1.8% | — | $335 | ✓ |
| 2026-07-15 | Citizens | Market Outperform → Market Outperform | reiterated | Bullish | $254.96 | +3.6% | +3.0% | -0.2% | — | $315 | ✓ |
| 2026-07-08 | TD Cowen | Buy → Buy | maintained | Bullish | $243.62 | -0.7% | +12.7% | +5.5% | — | $340 | ✓ |
| 2026-07-02 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $242.67 | -5.4% | +17.0% | +7.0% | — | $313 | ✓ |
| 2026-05-29 | Truist Securities | Buy → Buy | maintained | Bullish | $270.64 | +2.9% | -11.3% | -14.7% | -5.3% | $320 missed | ✗ |
| 2026-05-20 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $265.01 | +6.7% | -12.2% | -5.7% | -2.1% | $312 missed | ✗ |
| 2026-05-12 | TD Cowen | Buy → Buy | reiterated | Bullish | $265.82 | +11.5% | -9.2% | -7.0% | +4.6% | $350 missed | ✗ |
| 2026-05-01 | Stifel | Buy → Buy | maintained | Bullish | $268.26 | +27.4% | -2.6% | -11.2% | -12.2% | $319 missed | ✗ |
| 2026-04-30 | Telsey Advisory Group | Outperform → Outperform | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $315 missed | ✗ |
| 2026-04-30 | Canaccord Genuity | Buy → Buy | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $330 missed | ✗ |
| 2026-04-30 | JPMorgan | Overweight → Overweight | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $330 missed | ✗ |
| 2026-04-30 | TD Cowen | Buy → Buy | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $350 missed | ✗ |
| 2026-04-30 | Bernstein | Outperform → Outperform | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $315 missed | ✗ |
| 2026-04-30 | Citigroup | Buy → Buy | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $325 missed | ✗ |
| 2026-04-30 | Morgan Stanley | Overweight → Overweight | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $330 missed | ✗ |
| 2026-04-30 | Susquehanna | Positive → Positive | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $325 missed | ✗ |
| 2026-04-30 | RBC Capital | Outperform → Outperform | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $320 missed | ✗ |
| 2026-04-30 | Piper Sandler | Overweight → Overweight | reiterated | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $315 missed | ✗ |
| 2026-04-30 | Guggenheim | Buy → Buy | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $320 missed | ✗ |
| 2026-04-30 | Barclays | Overweight → Overweight | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $330 missed | ✗ |
| 2026-04-30 | Evercore ISI Group | Outperform → Outperform | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $315 missed | ✗ |
| 2026-04-30 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $313 missed | ✗ |
| 2026-04-30 | Benchmark | Buy → Buy | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $370 missed | ✗ |
| 2026-04-30 | Cantor Fitzgerald | Overweight → Overweight | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $330 missed | ✗ |
| 2026-04-30 | KeyBanc | Overweight → Overweight | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $330 missed | ✗ |
| 2026-04-30 | Rosenblatt | Buy → Buy | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $332 missed | ✗ |
| 2026-04-30 | Truist Securities | Buy → Buy | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $310 missed | ✗ |
| 2026-04-30 | Scotiabank | Sector Outperform → Sector Outperform | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $325 missed | ✗ |
| 2026-04-30 | Needham | Buy → Buy | maintained | Bullish | $265.06 | +27.3% | -1.4% | -9.4% | -14.5% | $300 missed | ✗ |
| 2026-04-28 | Mizuho | Outperform → Outperform | maintained | Bullish | $259.70 | +30.3% | +5.5% | -7.5% | -10.9% | $325 missed | ✓ |
| 2026-04-24 | Oppenheimer | Outperform → Outperform | maintained | Bullish | $263.99 | +24.7% | +0.5% | -11.3% | -11.5% | $275 missed | ✓ |
| 2026-04-23 | UBS | Buy → Buy | maintained | Bullish | $255.08 | +23.1% | +4.0% | -8.7% | -4.0% | $304 missed | ✓ |
| 2026-04-23 | BMO Capital | Outperform → Outperform | maintained | Bullish | $255.08 | +23.1% | +4.0% | -8.7% | -4.0% | $315 missed | ✓ |
| 2026-04-21 | Cantor Fitzgerald | Overweight → Overweight | maintained | Bullish | $249.91 | +21.7% | +7.4% | -6.8% | +0.0% | $280 missed | ✓ |
| 2026-04-20 | KeyBanc | Overweight → Overweight | maintained | Bullish | $248.28 | +20.9% | +6.7% | -6.2% | +0.7% | $325 missed | ✓ |
| 2026-04-20 | Bank of America | Buy → Buy | maintained | Bullish | $248.28 | +20.9% | +6.7% | -6.2% | +0.7% | $298 missed | ✓ |
| 2026-04-17 | Truist Securities | Buy → Buy | maintained | Bullish | $250.56 | +19.4% | +5.7% | -1.8% | -0.3% | $285 missed | ✓ |
| 2026-04-16 | TD Cowen | Buy → Buy | reiterated | Bullish | $249.70 | +16.0% | +6.1% | -1.5% | +2.1% | $300 missed | ✓ |
| 2026-04-15 | Citizens | Market Outperform → Market Outperform | reiterated | Bullish | $248.50 | +17.4% | +6.3% | -1.0% | -0.4% | $315 missed | ✓ |
| 2026-04-15 | Rosenblatt | Buy → Buy | maintained | Bullish | $248.50 | +17.4% | +6.3% | -1.0% | -0.4% | $296 missed | ✓ |
| 2026-04-13 | Stifel | Buy → Buy | maintained | Bullish | $239.89 | +15.5% | +12.6% | -0.6% | +3.1% | $294 missed | ✓ |
| 2026-04-10 | Citizens | Market Outperform → Market Outperform | reiterated | Bullish | $238.38 | +12.1% | +12.8% | +2.4% | +3.6% | $315 missed | ✓ |
| 2026-04-08 | Cantor Fitzgerald | Overweight → Overweight | maintained | Bullish | $221.25 | +3.6% | +23.2% | +10.8% | +11.2% | $260 close | ✓ |
| 2026-04-02 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $209.77 | +0.5% | +29.7% | +24.6% | +15.2% | $305 missed | ✓ |
| 2026-03-25 | Tigress Financial | Buy → Buy | maintained | Bullish | $211.71 | +3.1% | +24.7% | +25.3% | +10.6% | $315 missed | ✓ |
| 2026-03-25 | JPMorgan | Overweight → Overweight | maintained | Bullish | $211.71 | +3.1% | +24.7% | +25.3% | +10.6% | $280 missed | ✓ |
| 2026-03-25 | Citigroup | Buy → Buy | maintained | Bullish | $211.71 | +3.1% | +24.7% | +25.3% | +10.6% | $285 missed | ✓ |
| 2026-03-23 | TD Cowen | Buy → Buy | reiterated | Bullish | $210.14 | +0.0% | +21.5% | +26.7% | +10.8% | $300 missed | ✓ |
| 2026-03-17 | Needham | Buy → Buy | reiterated | Bullish | $215.20 | +8.2% | +16.0% | +23.1% | +14.3% | $265 close | ✓ |
| 2026-02-23 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $205.27 | -14.2% | +3.1% | +28.6% | +29.2% | $304 close | ✓ |
| 2026-02-09 | Citigroup | Buy → Buy | maintained | Bullish | $208.72 | -15.6% | +1.9% | +14.2% | +28.9% | $265 hit | ✓ |
| 2026-02-06 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $305 close | ✓ |
| 2026-02-06 | RBC Capital | Outperform → Outperform | reiterated | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $300 close | ✓ |
| 2026-02-06 | Oppenheimer | Outperform → Outperform | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $260 hit | ✓ |
| 2026-02-06 | Argus Research | Buy → Buy | reiterated | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $325 close | ✓ |
| 2026-02-06 | Citizens | Market Outperform → Market Outperform | reiterated | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $315 close | ✓ |
| 2026-02-06 | Cantor Fitzgerald | Overweight → Overweight | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $250 hit | ✓ |
| 2026-02-06 | Piper Sandler | Overweight → Overweight | reiterated | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $260 hit | ✓ |
| 2026-02-06 | Guggenheim | Buy → Buy | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $300 close | ✓ |
| 2026-02-06 | Scotiabank | Sector Outperform → Sector Outperform | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $275 hit | ✓ |
| 2026-02-06 | DA Davidson | Buy → Neutral | downgrade | Bearish · cut to Neutral | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $175 missed | ✗ |
| 2026-02-06 | Wedbush | Outperform → Outperform | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $300 close | ✓ |
| 2026-02-06 | Telsey Advisory Group | Outperform → Outperform | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $300 close | ✓ |
| 2026-02-06 | Rosenblatt | Buy → Buy | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $296 close | ✓ |
| 2026-02-06 | BMO Capital | Outperform → Outperform | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $310 close | ✓ |
| 2026-02-06 | Truist Securities | Buy → Buy | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $280 hit | ✓ |
| 2026-02-06 | Evercore ISI Group | Outperform → Outperform | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $285 hit | ✓ |
| 2026-02-06 | Morgan Stanley | Overweight → Overweight | maintained | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $300 close | ✓ |
| 2026-02-06 | Needham | Buy → Buy | reiterated | Bullish | $210.32 | -12.9% | +1.5% | +1.6% | +28.9% | $265 hit | ✓ |
| 2026-02-03 | UBS | Buy → Buy | maintained | Bullish | $238.62 | +5.3% | -8.2% | -10.8% | +14.0% | $311 missed | ✗ |
| 2026-02-02 | Citizens | Market Outperform → Market Outperform | maintained | Bullish | $242.96 | +7.3% | -10.8% | -12.4% | +12.0% | $315 missed | ✗ |
| 2026-01-30 | Telsey Advisory Group | Outperform → Outperform | maintained | Bullish | $239.30 | +3.7% | -12.9% | -13.0% | +10.8% | $300 missed | ✗ |
| 2026-01-29 | Wedbush | Outperform → Outperform | reiterated | Bullish | $241.73 | +4.0% | -13.8% | -16.9% | +8.8% | $340 missed | ✗ |
| 2026-01-28 | Oppenheimer | Outperform → Outperform | maintained | Bullish | $243.01 | +4.7% | -13.6% | -17.3% | +6.9% | $315 missed | ✗ |
| 2026-01-28 | KeyBanc | Overweight → Overweight | maintained | Bullish | $243.01 | +4.7% | -13.6% | -17.3% | +6.9% | $308 missed | ✗ |
| 2026-01-27 | Bank of America | Buy → Buy | maintained | Bullish | $244.68 | +5.2% | -15.0% | -17.9% | +6.7% | $286 missed | ✗ |
| 2026-01-27 | Stifel | Buy → Buy | maintained | Bullish | $244.68 | +5.2% | -15.0% | -17.9% | +6.7% | $300 missed | ✗ |
| 2026-01-26 | Roth Capital | Buy → Buy | maintained | Bullish | $238.42 | +2.5% | -11.7% | -16.4% | +9.5% | $295 missed | ✗ |
| 2026-01-13 | TD Cowen | Buy → Buy | maintained | Bullish | $242.60 | +7.2% | -17.7% | -12.7% | -1.1% | $315 missed | ✗ |
| 2026-01-12 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $246.47 | +9.0% | -17.2% | -15.7% | -2.7% | $301 missed | ✗ |
| 2026-01-08 | Cantor Fitzgerald | Overweight → Overweight | maintained | Bullish | $246.29 | +8.1% | -15.2% | -13.3% | -10.2% | $260 missed | ✗ |
| 2026-01-05 | Jefferies | Buy → Buy | maintained | Bullish | $233.06 | +1.5% | -0.0% | -8.5% | -8.7% | $300 missed | ✗ |
| 2025-12-16 | BMO Capital | Outperform → Outperform | maintained | Bullish | $222.56 | -5.2% | +7.0% | -9.6% | -4.9% | $304 missed | ✓ |
| 2025-12-11 | TD Cowen | Buy → Buy | reiterated | Bullish | $230.28 | -7.6% | +7.0% | -9.4% | -7.7% | $300 missed | ✓ |
| 2025-12-10 | Guggenheim | Buy | initiated | Bullish | $231.78 | -6.7% | +6.7% | -9.9% | -7.5% | $300 missed | ✓ |
| 2025-12-04 | Rosenblatt | Buy → Buy | maintained | Bullish | $229.11 | -8.1% | +1.7% | +6.0% | -5.4% | $305 missed | ✓ |
| 2025-12-03 | Wedbush | Outperform → Outperform | reiterated | Bullish | $232.38 | -8.5% | -2.5% | +4.5% | -10.2% | $340 missed | ✗ |
| 2025-12-03 | Citizens | Market Outperform → Market Outperform | reiterated | Bullish | $232.38 | -8.5% | -2.5% | +4.5% | -10.2% | $300 missed | ✗ |
| 2025-12-03 | Bank of America | Buy → Buy | maintained | Bullish | $232.38 | -8.5% | -2.5% | +4.5% | -10.2% | $303 missed | ✗ |
| 2025-12-02 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $234.42 | -4.0% | -3.4% | +3.6% | -11.1% | $295 missed | ✗ |
| 2025-12-01 | Oppenheimer | Outperform → Outperform | maintained | Bullish | $233.88 | -4.2% | -1.3% | +2.3% | -10.9% | $305 missed | ✗ |
| 2025-11-25 | Rosenblatt | Buy → Buy | maintained | Bullish | $229.67 | +2.4% | +1.2% | +3.8% | -10.6% | $305 missed | ✓ |
| 2025-11-18 | Rothschild & Co | Buy → Neutral | downgrade | Bearish · cut to Neutral | $222.55 | +4.5% | +1.9% | +3.8% | -9.6% | $250 missed | ✗ |
| 2025-11-04 | Rosenblatt | Buy → Buy | maintained | Bullish | $249.32 | +13.6% | -8.1% | -6.5% | -2.5% | $305 missed | ✗ |
| 2025-11-04 | Mizuho | Outperform → Outperform | maintained | Bullish | $249.32 | +13.6% | -8.1% | -6.5% | -2.5% | $315 missed | ✗ |
| 2025-10-31 | Wells Fargo | Overweight → Overweight | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $292 missed | ✗ |
| 2025-10-31 | Canaccord Genuity | Buy → Buy | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $300 missed | ✗ |
| 2025-10-31 | Citigroup | Buy → Buy | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $320 missed | ✗ |
| 2025-10-31 | JPMorgan | Overweight → Overweight | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $305 missed | ✗ |
| 2025-10-31 | TD Cowen | Buy → Buy | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $300 missed | ✗ |
| 2025-10-31 | Piper Sandler | Overweight → Overweight | reiterated | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $300 missed | ✗ |
| 2025-10-31 | Bernstein | Outperform → Outperform | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $300 missed | ✗ |
| 2025-10-31 | UBS | Buy → Buy | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $310 missed | ✗ |
| 2025-10-31 | Barclays | Overweight → Overweight | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $300 missed | ✗ |
| 2025-10-31 | RBC Capital | Outperform → Outperform | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $300 missed | ✗ |
| 2025-10-31 | Benchmark | Buy → Buy | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $295 missed | ✗ |
| 2025-10-31 | Cantor Fitzgerald | Overweight → Overweight | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $315 missed | ✗ |
| 2025-10-31 | DA Davidson | Buy → Buy | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $300 missed | ✗ |
| 2025-10-31 | KeyBanc | Overweight → Overweight | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $303 missed | ✗ |
| 2025-10-31 | Evercore ISI Group | Outperform → Outperform | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $335 missed | ✗ |
| 2025-10-31 | Rosenblatt | Buy → Buy | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $305 missed | ✗ |
| 2025-10-31 | Stifel | Buy → Buy | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $295 missed | ✗ |
| 2025-10-31 | Telsey Advisory Group | Outperform → Outperform | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $300 missed | ✗ |
| 2025-10-31 | Bank of America | Buy → Buy | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $303 missed | ✗ |
| 2025-10-31 | Citizens | Market Outperform → Market Outperform | maintained | Bullish | $244.22 | +10.7% | -4.2% | -4.8% | -1.0% | $300 missed | ✗ |
| 2025-10-28 | UBS | Buy → Buy | maintained | Bullish | $229.25 | +4.3% | +1.7% | +1.2% | +4.0% | $279 missed | ✓ |
| 2025-10-24 | Stifel | Buy → Buy | maintained | Bullish | $224.21 | +1.8% | +0.9% | +3.5% | +4.5% | $269 missed | ✓ |
| 2025-10-24 | Wedbush | Outperform → Outperform | maintained | Bullish | $224.21 | +1.8% | +0.9% | +3.5% | +4.5% | $280 missed | ✓ |
| 2025-10-22 | Benchmark | Buy → Buy | reiterated | Bullish | $217.95 | -4.2% | +1.3% | +4.8% | +6.0% | $260 missed | ✓ |
| 2025-10-03 | Goldman Sachs | Buy → Buy | maintained | Bullish | $219.51 | — | +15.7% | +6.8% | +3.2% | $275 missed | ✓ |
| 2025-09-30 | Mizuho | Outperform | initiated | Bullish | $219.57 | — | +1.5% | +6.5% | +5.7% | $300 missed | ✓ |
| 2025-09-24 | Telsey Advisory Group | Outperform → Outperform | maintained | Bullish | $220.21 | — | +1.8% | +2.8% | +5.4% | $265 missed | ✓ |
| 2025-09-24 | Wells Fargo | Equal-Weight → Overweight | upgrade | Bullish | $220.21 | — | +1.8% | +2.8% | +5.4% | $280 missed | ✓ |
| 2025-09-19 | Wedbush | Outperform → Outperform | reiterated | Bullish | $231.48 | — | -6.5% | -3.9% | -2.0% | $250 missed | ✗ |
| 2025-09-16 | Truist Securities | Buy → Buy | maintained | Bullish | $234.05 | — | -8.4% | -0.5% | -4.9% | $270 missed | ✗ |
Interactive version with the price chart and target overlay: Scorecard tab on the dashboard. All covered names: index.
How the grading works
Every sell-side rating change from the last 365 days is priced the day it lands and checked again 30, 60 and 90 days later. A call is a hit when the stock moved in the called direction at 30 days. Buy- and Sell-side ratings call their own direction. A Hold is read, not waved through: a downgrade to Hold is graded as a bearish call and an upgrade to Hold as a bullish one, and a maintained Hold whose price target sits 10%+ above the price leans bullish (10%+ below, leans bearish) and is graded that way. A Hold with a target close to the price is a true Hold and is not graded at all. Every call with a price target also gets a target check 90 days later: hit (reached it or within 5%), close (covered at least half the distance) or missed. A firm's accuracy on a single name prints only after 4 scored calls, and a firm gets its own page only after 10 scored calls across every covered name — below that a percentage is noise. "Run before the call" is the stock's move over the 30 calendar days before the rating landed. Data: Yahoo Finance rating history and daily closes, rebuilt each morning. Nothing on this page is advice.
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