Scorecard › AMZN

AMZN analyst scorecard · Amazon

148 rating actions on AMZN in the last 12 months. Of 300 price targets that resolved, 45 were reached while they stood, 246 were replaced by the same firm first, and 9 fell short at their deadline. Ratings: 98% Buy-type, 2% Hold-type, 0% Sell-type. Consensus target $332, 36% above the last close.

Checked through 2026-10-29 · last close $245.40 (2026-10-29). Rebuilt every morning.

Targets reached while they stood
15.0% 45 of 300
Replaced before the deadline
82.0%
Short at the deadline
3.0%
Ratings vs XLY
32 of 43
Buy / Hold / Sell, 12 mo
98 / 2 / 0%
Consensus target
$332 +35.5%

What the Holds say: 3 Hold-type ratings on AMZN in the last 12 months carried a median target -8% from the price on the day; 67% sat below it.

Firm by firm

FirmLatest ratingDateLatest targetTargets reachedReplaced earlyResolvedRatings vs sector
BMO Capital Outperform2026-07-28 $360 011111 of 1
Rosenblatt Buy2026-09-30 $360 111121 of 1
Citizens Market Outperform2026-07-31 $315 022—
Mizuho Outperform2026-07-31 $330 0660 of 1
Needham Buy2026-07-31 $300 65111 of 1
Oppenheimer Outperform2026-04-24 $275 4591 of 1
TD Cowen Buy2026-10-05 $350 010101 of 1
Cantor Fitzgerald Overweight2026-10-12 $310 014140 of 1
Wells Fargo Overweight2026-10-12 $329 016161 of 1
UBS Buy2026-10-26 $348 112131 of 1
Citigroup Buy2026-07-31 $350 1780 of 1
Wedbush Outperform2026-07-31 $310 014141 of 1
Truist Securities Buy2026-07-31 $350 010101 of 1
KeyBanc Overweight2026-07-31 $350 055—
RBC Capital Outperform2026-07-31 $330 3471 of 1
Piper Sandler Overweight2026-07-31 $320 3691 of 1
JPMorgan Overweight2026-07-31 $365 011111 of 1
Stifel Buy2026-05-01 $319 010101 of 1
Bank of America Buy2026-04-20 $298 19101 of 1
Telsey Advisory Group Outperform2026-07-31 $335 112131 of 1
Tigress Financial Buy2026-10-06 $385 0330 of 1
Argus Research Buy2026-02-06 $325 ——0—
Guggenheim Buy2026-04-30 $320 022—
Morgan Stanley Overweight2026-10-19 $350 1671 of 1
Scotiabank Sector Outperform2026-04-30 $325 0551 of 1
Evercore ISI Group Outperform2026-04-30 $315 0551 of 1
Bernstein Outperform2026-07-31 $320 1671 of 1
DA Davidson Neutral2026-07-31 $250 246—
Benchmark Buy2026-07-31 $400 1891 of 1
Barclays Overweight2026-07-31 $365 0550 of 1
Canaccord Genuity Buy2026-04-30 $330 0330 of 1
Susquehanna Positive2026-04-30 $325 3031 of 1
Roth Capital Buy2026-01-26 $295 1011 of 1
Jefferies Buy2026-01-05 $300 1231 of 1
Rothschild & Co Neutral2025-11-18 $250 101—

Counts for one firm on one stock are small and move together; they are a record, not a grade. Neither the firms nor AMZN carry a letter here. Why →

Every call, last 12 months

DateFirmRatingActionPrice at callTargetTarget statusMove in the 30 days before
2026-10-26 UBS Buy maintained $249.09 $348 running to 2027-10-26 -0.2%
2026-10-19 Morgan Stanley Overweight maintained $262.45 $350 running to 2028-04-19 +3.4%
2026-10-12 Wells Fargo Overweight maintained $259.53 $329 running to 2027-10-12 +1.1%
2026-10-12 Cantor Fitzgerald Overweight maintained $259.53 $310 running to 2027-10-12 +1.1%
2026-10-06 Tigress Financial Buy maintained $256.29 $385 running to 2027-10-06 -0.9%
2026-10-05 TD Cowen Buy reiterated $251.40 $350 running to 2027-10-05 -2.8%
2026-09-30 Rosenblatt Buy maintained $249.15 $360 running to 2027-09-30 -4.1%
2026-09-03 Wells Fargo Overweight maintained $258.90 $338 replaced 2026-10-12, new $329 -6.7%
2026-07-31 UBS Buy maintained $271.58 $318 replaced 2026-10-26, new $348 +12.4%
2026-07-31 Telsey Advisory Group Outperform maintained $271.58 $335 running to 2027-07-31 +12.4%
2026-07-31 Bernstein Outperform maintained $271.58 $320 running to 2027-07-31 +12.4%
2026-07-31 Citigroup Buy maintained $271.58 $350 running to 2027-07-31 +12.4%
2026-07-31 RBC Capital Outperform maintained $271.58 $330 running to 2027-07-31 +12.4%
2026-07-31 Mizuho Outperform maintained $271.58 $330 running to 2027-07-31 +12.4%
2026-07-31 TD Cowen Buy maintained $271.58 $350 running to 2027-07-31 +12.4%
2026-07-31 DA Davidson Neutral maintained $271.58 $250 reached 2026-09-15 +12.4%
2026-07-31 Wells Fargo Overweight maintained $271.58 $328 replaced 2026-09-03, new $338 +12.4%
2026-07-31 Cantor Fitzgerald Overweight maintained $271.58 $320 replaced 2026-10-12, new $310 +12.4%
2026-07-31 Piper Sandler Overweight reiterated $271.58 $320 running to 2027-07-31 +12.4%
2026-07-31 Benchmark Buy maintained $271.58 $400 running to 2027-07-31 +12.4%
2026-07-31 Wedbush Outperform maintained $271.58 $310 running to 2027-07-31 +12.4%
2026-07-31 Truist Securities Buy maintained $271.58 $350 running to 2027-07-31 +12.4%
2026-07-31 Citizens Market Outperform reiterated $271.58 $315 running to 2027-07-31 +12.4%
2026-07-31 Needham Buy reiterated $271.58 $300 running to 2027-07-31 +12.4%
2026-07-31 KeyBanc Overweight maintained $271.58 $350 running to 2027-07-31 +12.4%
2026-07-31 Rosenblatt Buy maintained $271.58 $345 replaced 2026-09-30, new $360 +12.4%
2026-07-31 Barclays Overweight maintained $271.58 $365 running to 2027-07-31 +12.4%
2026-07-31 JPMorgan Overweight maintained $271.58 $365 running to 2027-07-31 +12.4%
2026-07-28 UBS Buy maintained $230.86 $305 replaced 2026-07-31, new $318 -0.8%
2026-07-28 BMO Capital Outperform maintained $230.86 $360 running to 2027-07-28 -0.8%
2026-07-28 Mizuho Outperform maintained $230.86 $320 replaced 2026-07-31, new $330 -0.8%
2026-07-23 Wedbush Outperform reiterated $233.66 $293 replaced 2026-07-31, new $310 -0.2%
2026-07-21 Wells Fargo Overweight maintained $247.55 $322 replaced 2026-07-31, new $328 +1.3%
2026-07-16 KeyBanc Overweight maintained $249.89 $335 replaced 2026-07-31, new $350 +1.6%
2026-07-15 Citizens Market Outperform reiterated $254.96 $315 running to 2027-07-15 +3.6%
2026-07-08 TD Cowen Buy maintained $243.62 $340 replaced 2026-07-31, new $350 -0.7%
2026-07-02 Wells Fargo Overweight maintained $242.67 $313 replaced 2026-07-21, new $322 -5.4%
2026-05-29 Truist Securities Buy maintained $270.64 $320 replaced 2026-07-31, new $350 +2.9%
2026-05-20 Wells Fargo Overweight maintained $265.01 $312 replaced 2026-07-02, new $313 +6.7%
2026-05-12 TD Cowen Buy reiterated $265.82 $350 replaced 2026-07-08, new $340 +11.5%
2026-05-01 Stifel Buy maintained $268.26 $319 running to 2027-05-01 +27.4%
2026-04-30 Telsey Advisory Group Outperform maintained $265.06 $315 replaced 2026-07-31, new $335 +27.3%
2026-04-30 Canaccord Genuity Buy maintained $265.06 $330 running to 2027-04-30 +27.3%
2026-04-30 JPMorgan Overweight maintained $265.06 $330 replaced 2026-07-31, new $365 +27.3%
2026-04-30 TD Cowen Buy maintained $265.06 $350 replaced 2026-07-08, new $340 +27.3%
2026-04-30 Bernstein Outperform maintained $265.06 $315 replaced 2026-07-31, new $320 +27.3%
2026-04-30 Citigroup Buy maintained $265.06 $325 replaced 2026-07-31, new $350 +27.3%
2026-04-30 Morgan Stanley Overweight maintained $265.06 $330 replaced 2026-10-19, new $350 +27.3%
2026-04-30 Susquehanna Positive maintained $265.06 $325 running to 2027-04-30 +27.3%
2026-04-30 RBC Capital Outperform maintained $265.06 $320 replaced 2026-07-31, new $330 +27.3%
2026-04-30 Piper Sandler Overweight reiterated $265.06 $315 replaced 2026-07-31, new $320 +27.3%
2026-04-30 Guggenheim Buy maintained $265.06 $320 running to 2027-04-30 +27.3%
2026-04-30 Barclays Overweight maintained $265.06 $330 replaced 2026-07-31, new $365 +27.3%
2026-04-30 Evercore ISI Group Outperform maintained $265.06 $315 running to 2027-04-30 +27.3%
2026-04-30 Wells Fargo Overweight maintained $265.06 $313 replaced 2026-05-20, new $312 +27.3%
2026-04-30 Benchmark Buy maintained $265.06 $370 replaced 2026-07-31, new $400 +27.3%
2026-04-30 Cantor Fitzgerald Overweight maintained $265.06 $330 replaced 2026-07-31, new $320 +27.3%
2026-04-30 KeyBanc Overweight maintained $265.06 $330 replaced 2026-07-16, new $335 +27.3%
2026-04-30 Rosenblatt Buy maintained $265.06 $332 replaced 2026-07-31, new $345 +27.3%
2026-04-30 Truist Securities Buy maintained $265.06 $310 replaced 2026-05-29, new $320 +27.3%
2026-04-30 Scotiabank Sector Outperform maintained $265.06 $325 running to 2027-04-30 +27.3%
2026-04-30 Needham Buy maintained $265.06 $300 running to 2027-04-30 +27.3%
2026-04-28 Mizuho Outperform maintained $259.70 $325 replaced 2026-07-28, new $320 +30.3%
2026-04-24 Oppenheimer Outperform maintained $263.99 $275 within 5% of price when set +24.7%
2026-04-23 UBS Buy maintained $255.08 $304 replaced 2026-07-28, new $305 +23.1%
2026-04-23 BMO Capital Outperform maintained $255.08 $315 replaced 2026-07-28, new $360 +23.1%
2026-04-21 Cantor Fitzgerald Overweight maintained $249.91 $280 replaced 2026-04-30, new $330 +21.7%
2026-04-20 KeyBanc Overweight maintained $248.28 $325 replaced 2026-04-30, new $330 +20.9%
2026-04-20 Bank of America Buy maintained $248.28 $298 running to 2027-04-20 +20.9%
2026-04-17 Truist Securities Buy maintained $250.56 $285 replaced 2026-04-30, new $310 +19.4%
2026-04-16 TD Cowen Buy reiterated $249.70 $300 replaced 2026-04-30, new $350 +16.0%
2026-04-15 Citizens Market Outperform reiterated $248.50 $315 running to 2027-04-15 +17.4%
2026-04-15 Rosenblatt Buy maintained $248.50 $296 replaced 2026-04-30, new $332 +17.4%
2026-04-13 Stifel Buy maintained $239.89 $294 replaced 2026-05-01, new $319 +15.5%
2026-04-10 Citizens Market Outperform reiterated $238.38 $315 running to 2027-04-10 +12.1%
2026-04-08 Cantor Fitzgerald Overweight maintained $221.25 $260 replaced 2026-04-21, new $280 +3.6%
2026-04-02 Wells Fargo Overweight maintained $209.77 $305 replaced 2026-04-30, new $313 +0.5%
2026-03-25 Tigress Financial Buy maintained $211.71 $315 replaced 2026-10-06, new $385 +3.1%
2026-03-25 JPMorgan Overweight maintained $211.71 $280 replaced 2026-04-30, new $330 +3.1%
2026-03-25 Citigroup Buy maintained $211.71 $285 replaced 2026-04-30, new $325 +3.1%
2026-03-23 TD Cowen Buy reiterated $210.14 $300 replaced 2026-04-30, new $350 +0.0%
2026-03-17 Needham Buy reiterated $215.20 $265 reached 2026-04-30 +8.2%
2026-02-23 Wells Fargo Overweight maintained $205.27 $304 replaced 2026-04-02, new $305 -14.2%
2026-02-09 Citigroup Buy maintained $208.72 $265 replaced 2026-03-25, new $285 -15.6%
2026-02-06 Wells Fargo Overweight maintained $210.32 $305 replaced 2026-02-23, new $304 -12.9%
2026-02-06 RBC Capital Outperform reiterated $210.32 $300 replaced 2026-04-30, new $320 -12.9%
2026-02-06 Oppenheimer Outperform maintained $210.32 $260 reached 2026-04-24 -12.9%
2026-02-06 Argus Research Buy reiterated $210.32 $325 running to 2027-02-06 -12.9%
2026-02-06 Citizens Market Outperform reiterated $210.32 $315 running to 2027-02-06 -12.9%
2026-02-06 Cantor Fitzgerald Overweight maintained $210.32 $250 replaced 2026-04-08, new $260 -12.9%
2026-02-06 Piper Sandler Overweight reiterated $210.32 $260 reached 2026-04-24 -12.9%
2026-02-06 Guggenheim Buy maintained $210.32 $300 replaced 2026-04-30, new $320 -12.9%
2026-02-06 Scotiabank Sector Outperform maintained $210.32 $275 replaced 2026-04-30, new $325 -12.9%
2026-02-06 DA Davidson Buy → Neutral downgrade $210.32 $175 replaced 2026-07-31, new $250 -12.9%
2026-02-06 Wedbush Outperform maintained $210.32 $300 replaced 2026-07-23, new $293 -12.9%
2026-02-06 Telsey Advisory Group Outperform maintained $210.32 $300 replaced 2026-04-30, new $315 -12.9%
2026-02-06 Rosenblatt Buy maintained $210.32 $296 replaced 2026-04-30, new $332 -12.9%
2026-02-06 BMO Capital Outperform maintained $210.32 $310 replaced 2026-04-23, new $315 -12.9%
2026-02-06 Truist Securities Buy maintained $210.32 $280 replaced 2026-04-17, new $285 -12.9%
2026-02-06 Evercore ISI Group Outperform maintained $210.32 $285 replaced 2026-04-30, new $315 -12.9%
2026-02-06 Morgan Stanley Overweight maintained $210.32 $300 replaced 2026-04-30, new $330 -12.9%
2026-02-06 Needham Buy reiterated $210.32 $265 reached 2026-04-30 -12.9%
2026-02-03 UBS Buy maintained $238.62 $311 replaced 2026-04-23, new $304 +5.3%
2026-02-02 Citizens Market Outperform maintained $242.96 $315 running to 2027-02-02 +7.3%
2026-01-30 Telsey Advisory Group Outperform maintained $239.30 $300 replaced 2026-04-30, new $315 +3.7%
2026-01-29 Wedbush Outperform reiterated $241.73 $340 replaced 2026-02-06, new $300 +4.0%
2026-01-28 Oppenheimer Outperform maintained $243.01 $315 replaced 2026-02-06, new $260 +4.7%
2026-01-28 KeyBanc Overweight maintained $243.01 $308 replaced 2026-04-20, new $325 +4.7%
2026-01-27 Bank of America Buy maintained $244.68 $286 replaced 2026-04-20, new $298 +5.2%
2026-01-27 Stifel Buy maintained $244.68 $300 replaced 2026-04-13, new $294 +5.2%
2026-01-26 Roth Capital Buy maintained $238.42 $295 running to 2027-01-26 +2.5%
2026-01-13 TD Cowen Buy maintained $242.60 $315 replaced 2026-03-23, new $300 +7.2%
2026-01-12 Wells Fargo Overweight maintained $246.47 $301 replaced 2026-02-06, new $305 +9.0%
2026-01-08 Cantor Fitzgerald Overweight maintained $246.29 $260 replaced 2026-02-06, new $250 +8.1%
2026-01-05 Jefferies Buy maintained $233.06 $300 running to 2027-01-05 +1.5%
2025-12-16 BMO Capital Outperform maintained $222.56 $304 replaced 2026-02-06, new $310 -5.2%
2025-12-11 TD Cowen Buy reiterated $230.28 $300 replaced 2026-01-13, new $315 -7.6%
2025-12-10 Guggenheim Buy initiated $231.78 $300 replaced 2026-04-30, new $320 -6.7%
2025-12-04 Rosenblatt Buy maintained $229.11 $305 replaced 2026-02-06, new $296 -8.1%
2025-12-03 Wedbush Outperform reiterated $232.38 $340 replaced 2026-02-06, new $300 -8.5%
2025-12-03 Citizens Market Outperform reiterated $232.38 $300 replaced 2026-02-02, new $315 -8.5%
2025-12-03 Bank of America Buy maintained $232.38 $303 replaced 2026-01-27, new $286 -8.5%
2025-12-02 Wells Fargo Overweight maintained $234.42 $295 replaced 2026-01-12, new $301 -4.0%
2025-12-01 Oppenheimer Outperform maintained $233.88 $305 replaced 2026-01-28, new $315 -4.2%
2025-11-25 Rosenblatt Buy maintained $229.67 $305 replaced 2026-02-06, new $296 —
2025-11-18 Rothschild & Co Buy → Neutral downgrade $222.55 $250 reached 2026-04-17 —
2025-11-04 Rosenblatt Buy maintained $249.32 $305 replaced 2026-02-06, new $296 —
2025-11-04 Mizuho Outperform maintained $249.32 $315 replaced 2026-04-28, new $325 —
2025-10-31 Wells Fargo Overweight maintained $244.22 $292 replaced 2025-12-02, new $295 —
2025-10-31 Canaccord Genuity Buy maintained $244.22 $300 replaced 2026-04-30, new $330 —
2025-10-31 Citigroup Buy maintained $244.22 $320 replaced 2026-02-09, new $265 —
2025-10-31 JPMorgan Overweight maintained $244.22 $305 replaced 2026-03-25, new $280 —
2025-10-31 TD Cowen Buy maintained $244.22 $300 replaced 2026-01-13, new $315 —
2025-10-31 Piper Sandler Overweight reiterated $244.22 $300 replaced 2026-02-06, new $260 —
2025-10-31 Bernstein Outperform maintained $244.22 $300 replaced 2026-04-30, new $315 —
2025-10-31 UBS Buy maintained $244.22 $310 replaced 2026-02-03, new $311 —
2025-10-31 Barclays Overweight maintained $244.22 $300 replaced 2026-04-30, new $330 —
2025-10-31 RBC Capital Outperform maintained $244.22 $300 replaced 2026-04-30, new $320 —
2025-10-31 Benchmark Buy maintained $244.22 $295 replaced 2026-04-30, new $370 —
2025-10-31 Cantor Fitzgerald Overweight maintained $244.22 $315 replaced 2026-01-08, new $260 —
2025-10-31 DA Davidson Buy maintained $244.22 $300 replaced 2026-02-06, new $175 —
2025-10-31 KeyBanc Overweight maintained $244.22 $303 replaced 2026-01-28, new $308 —
2025-10-31 Evercore ISI Group Outperform maintained $244.22 $335 replaced 2026-02-06, new $285 —
2025-10-31 Rosenblatt Buy maintained $244.22 $305 replaced 2026-02-06, new $296 —
2025-10-31 Stifel Buy maintained $244.22 $295 replaced 2026-01-27, new $300 —
2025-10-31 Telsey Advisory Group Outperform maintained $244.22 $300 replaced 2026-04-30, new $315 —
2025-10-31 Bank of America Buy maintained $244.22 $303 replaced 2026-01-27, new $286 —
2025-10-31 Citizens Market Outperform maintained $244.22 $300 replaced 2026-02-02, new $315 —

Interactive version with the price chart and target overlay: Scorecard tab on the dashboard. All covered names: index.

How calls are checked

Every call is checked on the firm's own terms. A price target is followed until its own deadline (12 months unless the firm publishes a different horizon) and ends as reached (the stock closed at or beyond it while it stood), replaced (the same firm set a new target first) or short at deadline. A rating is compared with the stock's sector SPDR ETF on total return over the rating's life, because most big-firm ratings are relative: Overweight means "beat its peers", not "go up". Hold-type ratings are tracked, not graded. A firm is numbered only with 30+ resolved targets, and a letter prints only for a firm's whole record where an exact test separates it from a coin flip. None of this is a verdict on anyone's skill, and one day is never a grade. The full method →

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